Senior Director of Marketing and Strategy, U.S. Center of Competence in Distributed Energy Systems
Lightening Talks: Defining Smart Infrastructure – Examples and applications across modes
A series of short presentations highlighting the diverse applications of technology, IoT, and digital solutions sectors of the built environment. Brief Q&A to follow.
The traditional centralized model of linear power generation and delivery through limited market monopoly conditions is giving way to a more diverse, dynamic and complex system. As Senior Director of Marketing and Strategy for the United States Center of Competence for Distributed Energy Systems (DES), Lidija is supporting a team dedicated to helping public and private sector companies make smart, sustainable investments in distributed energy systems.
The Mission of the DES Center of Competence (CoC) is to position Siemens as the preferred solutions provider for Distributed Energy Systems. To accomplish this goal, the CoC team focuses on cross-Division business opportunity development, technology/engineering expertise, financial offerings, and establishing Siemens as a thought leader in Distributed Energy Systems.
In her role as Senior Director of Marketing and Strategy, Lidija provides strategic direction for Siemens business units on the topic of DES with strong focus on photovoltaic (PV), energy storage, electrical and advanced control systems. She participates as a thought leader in various industry events and member organizations regularly presenting Siemens position and expertise on the broad topics encompassing distributed energy. She provides executive-level business development support, prepares advance marketing benchmark analyses and supports the broader team through business and regulatory research and competitor analysis.
Prior to joining Siemens she served as Senior Advisor to the Deputy Assistant Secretary for the U.S. Department of Energy (DOE) where she managed a portfolio across renewables (solar, wind, geothermal) for integrated grid approaches; Aligning activities and priorities across multiple renewable power offices and DOE-wide initiatives such as Mission Innovation – an initiative designed to dramatically accelerate public and private global clean energy innovation. Her experience also includes serving as Director of the Solar Energy Office within the DOE where she led the near and long-term solar program strategy, implemented improvements in grant management processes and engaged stakeholders from industrial, financial and research community to White House, Congress and other governmental agencies.
Lidija has brings to Siemens nearly 15 years of strategic experience, technical knowledge and high achievements in computing industry and federal government, with expertise in domestic and international energy policy. A frequent speaker at industry conferences, she is a recognized leader in renewable energy technology and policy.
She holds a Ph.D. and M.S. in Applied Physics from Cornell University, an A.B. in Physics from Bryn Mawr College and has served at the Executive Committee level on both the International Energy Agency (IEA) and the American Physical Society.